A few links about remote-ness and marketing

Okay, Everybody Out of the Pool

HP’s Meg Whitman follows Marissa Mayer’s lead: All Hands On Deck

Then this article from the NY Times Bits blog says that there has not been a work policy change at HP. Apparently the company has just made more room for those working at home to come work in the offices if they want.

Two recent books (by guys) advocate for getting out of the office:

Remote: Office Not Required, by Jason Fried and David Hansson

The Year Without Pants, by Scott Berkun

Here’s a blog post at HBR penned by Mr. Berkun, an overview of his book.

And slightly more locally, my version of Patch.com asks, “Who works from home?” (Though I’m not quite sure how to make sense of this map. Except to say that more than 200 people in my neighborhood work at home. What are they all doing each day?)

(Bad) Marketing

Book: QR Codes Kill Kittens

Kind of a funny video of author rant about idiotic use of QR codes. At bottom of page. (Should have been at the top of the page, I think.)

(Good) Marketing

Angry Young Woman Uses Her ‘Telekinetic Powers’ in a NYC Cafe

This is quite amusing. Promotion for the remake of Carrie.

Thanks @PeterWiggins

A few links about reading, publishing, timeliness, & poems about dogs

Emotional intelligence, improvement of

For Better Social Skills, Scientists Recommend a Little Chekhov

But psychologists and other experts said the new study was powerful because it suggested a direct effect — quantifiable by measuring how many right and wrong answers people got on the tests — from reading literature for only a few minutes.

Does Reading Literary Fiction Make You a Better Person?

(Same story from Publishing Perspectives.) At the end of this article is a link to participate in the study. You don’t have to read any literature, just look at pictures of eyes and determine an emotion. But they do ask you how much fiction vs. nonfiction you’ve read in the past year. (Just so you know, I got 31 out of 36 correct. I think that’s pretty good. But then, I read literary fiction.)

Publishing: Traditional vs. Self (Before we die this will cease to be a story)

Is Publishing Still Broken? The Surprising Year In Books

Self-publishing is a huge and disruptive force in the publishing industry, but contrary to popular belief, it’s largely benefiting publishers.

Bowker Data Offers Surprising Insight into Traditional and Self-Publishing

First, more publishers than ever before signed authors who had previously self-published their books, a far cry from the days only a few years ago when choosing to self-publish was an all-or-nothing choice.

Just in case you were thinking about making a magazine app

Why tablet magazines are a failure

8 apps a day. (Average number of apps opened by mobile users each day. Out of an average number of 41 apps on the device.)

Manners, improvement of

On going over your time

Just don’t do it.

Marketing & Design & Creativity

From today’s Very Short List (@VSL), “the delightful email that shares cultural gems from a different curator each day.” Today’s curators were David Kelley, founder of IDEO and Stanford’s d.school, and Tom Kelley, IDEO partner and bestselling author. One link was to an article titled “Mermaids & pirates take the fear out of hospital scans” about the redesign of MRI scanners.

“I mean, some of the most effective insights we got came from kneeling down and looking at rooms from the height of a child.”

Good news on the one hand, except if you think that this insight is coming after the fact, it’s a little depressing that these machines and the experience for little children wasn’t considered beforehand. Oh well. Better late than never, right?

Curating this edition of VSL was also a good marketing venture for @kelleybros, whose book, Creative Confidence, publishes next week.

Poetry

Mary Oliver’s ‘Dog Songs’ Finds Poetry in Friends

Hey, I’m a dog owner.

Some links about self-publishing, an Amazon protest, long walks, and a boat-like bike

These next three items are thanks to @EditorialHell who puts together a newsletter from Berrett-Kohler Publishers called BK Communiqué.

PleaseDontBuyMyBookonAmazon.com

And he’ll help support your local indie bookstore. And he’s just one town over from me.

Self-Publishing Could Become a $52 Billion Business: Report

Unremarkable men walk 40 miles for no particular reason

“It’s not anti-charity; it’s pro-friends, pro doing-anything-you-feel-like-doing.”

Cambodian Grrrl: Self-Publishing in Phnom Penh
This just sounds like a good story. Any time someone helps others tell their own stories, it’s good for all of us.

Just plain weird. Discovered this story while reading blog of author Anne Elizabeth Moore.

Making iOS 7 more readable
For those of us over 50.

If you’re a bike commuter and there’s a body of water between home and work.

 

Aquatic bicycle

Picture taken from SBK website.

Some links about book marketing, subscription services, and email/social media etiquette

Book Marketing

This is the Future of Book Marketing

“The Twitter feed isn’t a direct continuation of the novel, necessarily. It’s just a collection of [Loud]’s thoughts as he completes different missions and assignments,” he says. “The first book is an origin story. But now, before the next book comes out, his tweets will let him — and his new role, as you’ll see from the book — stay fresh in readers’ minds.”

Subscription services

Scribd CEO Aims for $1 Billion in Revenue from EBook Subscriptions

Scribd, the digital distribution, document storage and book discovery platform, has announced the launch of its eBook subscription service, which will give users access to an unlimited amount of books for $8.99, including a free one month trial.

Kickstarter No-Go

The Failures of Crowdfunding; No, Kickstarter Cannot Support an Opera Company

Well, you don’t know unless you try, right? (And who knows, now that they’re getting this kind of media exposure, maybe more people will throw money their way at Kickstarter.)(Update: oops! If you go to the Kickstarter page now, a notice reads “Funding for this project was canceled by the project creator 1 day ago.”)

Social Media Etiquette

Basic Social Media Hygiene

Or, a Brand You primer.

57 Ways To Sign Off On An Email
(thanks @markhurst)

According to this article, my sign-offs are all wrong. (Using “Thanks” as a sign-off is a no-no and “Yours” is completely outdated. Back to school for me.)

(On another front, isn’t Forbes use of all initial caps in headlines annoying?)

Some links about media piracy, online learning, + marketing

Piracy

Content creators use Piracy to Gauge Consumer Interest

Earlier this year Time Warner’s chief executive, Jeffrey L. Bewkes, said on an earnings call that pirated content can be “a tremendous word-of-mouth thing.” While talking about HBO’s Game of Thrones, Mr. Bewkes said the discovery that the show was the most pirated TV brand of 2012 could be “better than an Emmy.”

Online (and offline) learning

A Surge in Growth for a New Kind of Online Course

While there are some significant differences among the major MOOC Web sites, they share several main elements. Courses are available to anyone with access to the Internet. They are free, and students receive a certificate of completion at the end. With rare exceptions, you cannot earn college credit for taking one of these courses, at least for now.

In somewhat of a reaction to the proliferation of online learning sites, Seth Godin and his team have put together a project called Krypton Community College. This form of education requires people get together in person with someone leading a group. It seems that a tremendously low percentage of people actually finish any of these online courses. Seth thinks that by people getting together with other people, they’ll actually get through the course material. And the courses are only four weeks long. Interesting concept.

Boomers, Marketing to Them

Racking focus: Indies Have Found an Unsaturated New Niche

We are seeing an increasing demand in the movie-consumer market for intelligent films geared specifically toward middle-aged and older adults. This is for two reasons. One is the fact that Hollywood studios are increasingly skewing younger with their offerings, and comic book tentpoles don’t exactly provide for the kind of thoughtful stimulation your parents or grandparents particularly care for.

(This will come as no surprise to people like Tom Peters and Marti Barletta and many others who have been preaching “marketing to boomers” for years. This market has existed for a long time; it has just taken Hollywood too long to figure it out. Also, it’s not a niche. Not by a longshot. How many boomers in this country? And the latest survey about the arts? Cinema viewing up in all age groups and demographics.)

Marketing (podcasting)

3 Ways to Get Started with Business Podcasting

How I created my first podcast

Social media, for yourself

Majority of online Americans ‘Google themselves’
(from @DavePell, NextDraft.com)

The surprise here is that the percentage of people who do Google themselves has not changed much between 2009 (57%) and 2013 (56%). (Just be reassured that you’re not alone when searching your own name online.)

A few links about publishing, marketing, & social media

Publishing

Small Press Secrets to Establishing a Vertical Marketplace

One of the things which smaller presses understand is that you have to belong to a community to serve it. This means approaching readers as a fellow book lovers, which many publishers (both large and small) do by blogging or tweeting about books.

A New Survey Finds a Drop in Arts Attendance [Still, there’s some good news for people selling books.] [ Highlights of the survey here]

Among the good news is that a larger proportion of African-Americans and Hispanics are attending arts performances than ever before. Older Americans are also reading books at a higher rate, and a greater proportion of younger Americans are attending outdoor performing arts festivals. And every age and ethnic group found more of its members going to movies.

Marketing

The 6 Best Book Marketing Blogs

Social Media

How to Use Social Media Tools to Save Time

I use Buffer to determine the best times to tweet or post and then schedule content as I find it across the web. The goal is to automate a portion of my social media in order to free up my time to engage with my audience throughout the day.

The Greatest Tweet of All Time [thanks to @DavePell]

Banned books, comic books (sort of), branding, and films

Books

One more reason to like social media.

Grassroots response to banning of Invisible Man in Randolph County, North Carolina

7 Reasons Your Favorite Books Were Banned

Ways to Celebrate Banned Books Week

Comic books (sort of)

French Can Now Get Current Events as Digital and Print Comics

Branding (Personal)

Looking around I ran into the Book Whisperer Blog and one of the posts there has to do with what I consider personal branding. It’s a riff on the Kardashians but still I like it. It’s aimed at teachers and school librarians, but, you know, most of it applies to everyone, including you.

Bryan Cranston from the TV series Breaking Bad was profiled in the September 16, 2013 issue of The New Yorker. One paragraph begins: “Cranston says, matter-of-factly, ‘I often find myself in a pickle and having to apologize, because that’s what risk-takers have to do.'” This reminded of a quote that I first saw on a Tom Peters slide: “Don’t ask for permission; beg for forgiveness.” I often wondered who said that first. Turns out it was Rear Admiral Grace Murray Hopper. Always a good mantra to keep in mind. Of course you have to be prepared for the trouble your actions may cause.

Maine!

Camden International Film Festival begins tomorrow, September 26. Camden, Maine is a beautiful place to visit this time of year. You could see a lot of great films, too.

Facebook page

Miscellaneous

The Scrabble Diet

Scrabble

flickr photo credit: Alex_untitled