Tag Archives: Marketing

A few links about reading, publishing, timeliness, & poems about dogs

Emotional intelligence, improvement of

For Better Social Skills, Scientists Recommend a Little Chekhov

But psychologists and other experts said the new study was powerful because it suggested a direct effect — quantifiable by measuring how many right and wrong answers people got on the tests — from reading literature for only a few minutes.

Does Reading Literary Fiction Make You a Better Person?

(Same story from Publishing Perspectives.) At the end of this article is a link to participate in the study. You don’t have to read any literature, just look at pictures of eyes and determine an emotion. But they do ask you how much fiction vs. nonfiction you’ve read in the past year. (Just so you know, I got 31 out of 36 correct. I think that’s pretty good. But then, I read literary fiction.)

Publishing: Traditional vs. Self (Before we die this will cease to be a story)

Is Publishing Still Broken? The Surprising Year In Books

Self-publishing is a huge and disruptive force in the publishing industry, but contrary to popular belief, it’s largely benefiting publishers.

Bowker Data Offers Surprising Insight into Traditional and Self-Publishing

First, more publishers than ever before signed authors who had previously self-published their books, a far cry from the days only a few years ago when choosing to self-publish was an all-or-nothing choice.

Just in case you were thinking about making a magazine app

Why tablet magazines are a failure

8 apps a day. (Average number of apps opened by mobile users each day. Out of an average number of 41 apps on the device.)

Manners, improvement of

On going over your time

Just don’t do it.

Marketing & Design & Creativity

From today’s Very Short List (@VSL), “the delightful email that shares cultural gems from a different curator each day.” Today’s curators were David Kelley, founder of IDEO and Stanford’s d.school, and Tom Kelley, IDEO partner and bestselling author. One link was to an article titled “Mermaids & pirates take the fear out of hospital scans” about the redesign of MRI scanners.

“I mean, some of the most effective insights we got came from kneeling down and looking at rooms from the height of a child.”

Good news on the one hand, except if you think that this insight is coming after the fact, it’s a little depressing that these machines and the experience for little children wasn’t considered beforehand. Oh well. Better late than never, right?

Curating this edition of VSL was also a good marketing venture for @kelleybros, whose book, Creative Confidence, publishes next week.

Poetry

Mary Oliver’s ‘Dog Songs’ Finds Poetry in Friends

Hey, I’m a dog owner.

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Some links about book marketing, subscription services, and email/social media etiquette

Book Marketing

This is the Future of Book Marketing

“The Twitter feed isn’t a direct continuation of the novel, necessarily. It’s just a collection of [Loud]’s thoughts as he completes different missions and assignments,” he says. “The first book is an origin story. But now, before the next book comes out, his tweets will let him — and his new role, as you’ll see from the book — stay fresh in readers’ minds.”

Subscription services

Scribd CEO Aims for $1 Billion in Revenue from EBook Subscriptions

Scribd, the digital distribution, document storage and book discovery platform, has announced the launch of its eBook subscription service, which will give users access to an unlimited amount of books for $8.99, including a free one month trial.

Kickstarter No-Go

The Failures of Crowdfunding; No, Kickstarter Cannot Support an Opera Company

Well, you don’t know unless you try, right? (And who knows, now that they’re getting this kind of media exposure, maybe more people will throw money their way at Kickstarter.)(Update: oops! If you go to the Kickstarter page now, a notice reads “Funding for this project was canceled by the project creator 1 day ago.”)

Social Media Etiquette

Basic Social Media Hygiene

Or, a Brand You primer.

57 Ways To Sign Off On An Email
(thanks @markhurst)

According to this article, my sign-offs are all wrong. (Using “Thanks” as a sign-off is a no-no and “Yours” is completely outdated. Back to school for me.)

(On another front, isn’t Forbes use of all initial caps in headlines annoying?)

Some links about media piracy, online learning, + marketing

Piracy

Content creators use Piracy to Gauge Consumer Interest

Earlier this year Time Warner’s chief executive, Jeffrey L. Bewkes, said on an earnings call that pirated content can be “a tremendous word-of-mouth thing.” While talking about HBO’s Game of Thrones, Mr. Bewkes said the discovery that the show was the most pirated TV brand of 2012 could be “better than an Emmy.”

Online (and offline) learning

A Surge in Growth for a New Kind of Online Course

While there are some significant differences among the major MOOC Web sites, they share several main elements. Courses are available to anyone with access to the Internet. They are free, and students receive a certificate of completion at the end. With rare exceptions, you cannot earn college credit for taking one of these courses, at least for now.

In somewhat of a reaction to the proliferation of online learning sites, Seth Godin and his team have put together a project called Krypton Community College. This form of education requires people get together in person with someone leading a group. It seems that a tremendously low percentage of people actually finish any of these online courses. Seth thinks that by people getting together with other people, they’ll actually get through the course material. And the courses are only four weeks long. Interesting concept.

Boomers, Marketing to Them

Racking focus: Indies Have Found an Unsaturated New Niche

We are seeing an increasing demand in the movie-consumer market for intelligent films geared specifically toward middle-aged and older adults. This is for two reasons. One is the fact that Hollywood studios are increasingly skewing younger with their offerings, and comic book tentpoles don’t exactly provide for the kind of thoughtful stimulation your parents or grandparents particularly care for.

(This will come as no surprise to people like Tom Peters and Marti Barletta and many others who have been preaching “marketing to boomers” for years. This market has existed for a long time; it has just taken Hollywood too long to figure it out. Also, it’s not a niche. Not by a longshot. How many boomers in this country? And the latest survey about the arts? Cinema viewing up in all age groups and demographics.)

Marketing (podcasting)

3 Ways to Get Started with Business Podcasting

How I created my first podcast

Social media, for yourself

Majority of online Americans ‘Google themselves’
(from @DavePell, NextDraft.com)

The surprise here is that the percentage of people who do Google themselves has not changed much between 2009 (57%) and 2013 (56%). (Just be reassured that you’re not alone when searching your own name online.)

Links about books, publishing, self-publishing, marketing, video, & photography

High Brow

Excavated Site in Denmark May Be The Royal Hall From ‘Beowulf’
Reminds that it may be time to re-read Beowulf. Last time I did that I was a freshman in college. Also happen to have a copy of the verse translation by Seamus Heaney (R.I.P.) sitting here on my bookshelf. (Though one of the commenters at Amazon thinks that the translation by Frederick Rebsamen is superior to Heaney’s.)

Self-Publishing

Self-Publishing An E-Book? Here Are 4 Ways To Leave Amazon’s 30% Tax Behind

Self-Publishing A Legal Casebook: An Ebook Success Story

(As evidenced by the two different versions of e-book/ebook above, Forbes copy editors may want to look into standardizing the spelling of that pesky word.)

Still banning books?

North Carolina school board bans “Invisible Man”
(from @DavePell’s NextDraft newsletter 9/20/13)

Still reminding us that books are banned

Did you know it is banned books week?

How banned books week is being observed in my neck of the woods:

Read-Out for Banned Books Week

Video

Video provides payday for publishers
(thanks to @jwikert for the link)

Proof of what Joe describes is happening at the New York Times, where one of the video features is called Op-Docs. One of the recent videos there is:

56 Ways of Saying I Don’t Remember

Louie C.K. on Conan about cell phones
There’s actually a great line in here about letting yourself getting completely sad, embracing it, crying, in order to produce the “happiness antibodies” that will make you completely happy. But screwing around with the phone rather than just sitting there “being human” gets in the way of complete sadness, therefore getting in the way of complete happiness. Brilliant in a way.
(thanks to @DavePell’s NextDraft)

Photography

This Guy Turns OCD Hoarding into Amazing Photos
(thanks @Dooce)

Marketing

New Album “Sparks” Announced
Another musician doing some interesting stuff on the marketing front.
@imogenheap

Miscellaneous

Spam comment at this blog:
Now I am going to do my breakfast, later than having my breakfast coming yet again to read more news.

Links about books and marketing and publishing

Some random links about books and business of books and marketing of books. (And don’t forget it’s Talk Like a Pirate Day.)

Hugh Howey comes to Boston. Hugh Howey is a sci-fi writer who is massively popular. I’m not quite sure why. Clearly people like his stories. And he’s one of those self-publishing success stories. His writing style leaves something to be desired. Too many words. Even one of the commenters at Amazon says that Howey’s descriptions of things often go on too long and that reader has gotten in the habit of skipping over those parts. Hmmm. Whatever happened to editors?

Win a Literary Tour trip to NYC, courtesy of Kirkus Reviews. Just for fun. And who knows, you might win a trip to NYC. Even if you win, they don’t have the rights to your image or name to infinity and beyond, which seems to be the case with many of these prize giveaways.

Five Reasons to Use a Facebook Profile (Not a Page) to Build Platform
From Jane Friedman’s excellent writing/publishing website/blog, a guest post by Lisa Hall-Wilson.

On a slightly related front: The Very First Step to Building a Business Around a Lifestyle Hobby (This guy says Facebook first, then a blog.)

My 11 Questions about Publishing E-books on Amazon’s Kindle

How to Host a Virtual Book Tour

Is bad book publicity better than no publicity at all? [Though the article really is about plagiarism…] I include this because the writer mentions Eugene Tobin, president of Hamilton College, who resigned over a convocation speech that contained some plagiarized sections. I graduated from Hamilton College.

Self-Published Title from Jim Carrey Very Telling about the State of Publishing
Jim Carrey has written a children’s book and the author of this article thinks it’s interesting that the self-published aspect is not the story. I think it’s odd that the book has a web page where pages are still under construction.

National Book Awards Long List for Non-Fiction

Collaborate with a Loved One Without Ruining Your Relationship Because I know Tom and David Kelley, who are mentioned, and because I know someone who might be writing a book about staying married while running a business together.

Two books about cities, New York and San Francisco, authored by men who did a lot of discovery by walking. I like the idea of long walks in cities. It is the best way to find things you don’t know about. I haven’t read either one of these books, but they both sound good.

A Walker in the City (An article in the New Yorker)

The New York Nobody Knows

The New York Nobody Knows (book cover)

San Francisco Treats (A book review from the New York Times)

Cool Gray City of Love: 49 Views of San Francisco

CoolGrayCityofLove-cover