Tag Archives: Book promotion

Some links about media piracy, online learning, + marketing


Content creators use Piracy to Gauge Consumer Interest

Earlier this year Time Warner’s chief executive, Jeffrey L. Bewkes, said on an earnings call that pirated content can be “a tremendous word-of-mouth thing.” While talking about HBO’s Game of Thrones, Mr. Bewkes said the discovery that the show was the most pirated TV brand of 2012 could be “better than an Emmy.”

Online (and offline) learning

A Surge in Growth for a New Kind of Online Course

While there are some significant differences among the major MOOC Web sites, they share several main elements. Courses are available to anyone with access to the Internet. They are free, and students receive a certificate of completion at the end. With rare exceptions, you cannot earn college credit for taking one of these courses, at least for now.

In somewhat of a reaction to the proliferation of online learning sites, Seth Godin and his team have put together a project called Krypton Community College. This form of education requires people get together in person with someone leading a group. It seems that a tremendously low percentage of people actually finish any of these online courses. Seth thinks that by people getting together with other people, they’ll actually get through the course material. And the courses are only four weeks long. Interesting concept.

Boomers, Marketing to Them

Racking focus: Indies Have Found an Unsaturated New Niche

We are seeing an increasing demand in the movie-consumer market for intelligent films geared specifically toward middle-aged and older adults. This is for two reasons. One is the fact that Hollywood studios are increasingly skewing younger with their offerings, and comic book tentpoles don’t exactly provide for the kind of thoughtful stimulation your parents or grandparents particularly care for.

(This will come as no surprise to people like Tom Peters and Marti Barletta and many others who have been preaching “marketing to boomers” for years. This market has existed for a long time; it has just taken Hollywood too long to figure it out. Also, it’s not a niche. Not by a longshot. How many boomers in this country? And the latest survey about the arts? Cinema viewing up in all age groups and demographics.)

Marketing (podcasting)

3 Ways to Get Started with Business Podcasting

How I created my first podcast

Social media, for yourself

Majority of online Americans ‘Google themselves’
(from @DavePell, NextDraft.com)

The surprise here is that the percentage of people who do Google themselves has not changed much between 2009 (57%) and 2013 (56%). (Just be reassured that you’re not alone when searching your own name online.)

Guy Kawasaki’s book promotion plan

Guy Kawasaki autographing my copy of "The...

Image by k-ideas via Flickr

Then there’s this article at Mashable from Guy Kawasaki in which he shares a dozen things he’s done to promote his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions.

Some folks are quick to point out that this is Guy’s tenth book and that he’s got a lot of money to spend on promotion. True. But that doesn’t mean that these things don’t also apply to someone who’s working on her first book. Some things you can’t do because of cost, some things you do at a lower level. Where Guy hires people to do things, you can try to do them on your own. If you can’t do it, well, then, perhaps for your next book. Don’t be intimidated by what you can’t do; figure out what you can and build from there.

For instance, Guy mentions how he offered a free pdf version of his first book, The Macintosh Way, to people who “Liked” him on his Facebook fan page. So, yes, being a first-time author you don’t have a pdf version of your first book to give away. But you can create a short version of the book you are working on or an outline and chapter 1 or some version of your book. (If you’re not self-publishing, check with your publisher regarding what you can and cannot share of your book content. Which raises the issue of traditional publishers and their general un-willingness to let too much content out of the bag. I won’t go into my usual rant about how misguided that “stingy” approach is.)


Book promotion and marketing

I’m working with some folks on promoting their forthcoming business book. During one of our discussions about what we were doing, one of the co-authors mentioned this list from Chris Brogan, what he calls An Author’s List for Social Media Efforts. I’d call it 21 Ways to Promote Your Book. It’s a great list of things for an author to do, definitely a “must start here” for anyone setting out to promote a book.