Some links about book marketing, subscription services, and email/social media etiquette

Book Marketing

This is the Future of Book Marketing

“The Twitter feed isn’t a direct continuation of the novel, necessarily. It’s just a collection of [Loud]’s thoughts as he completes different missions and assignments,” he says. “The first book is an origin story. But now, before the next book comes out, his tweets will let him — and his new role, as you’ll see from the book — stay fresh in readers’ minds.”

Subscription services

Scribd CEO Aims for $1 Billion in Revenue from EBook Subscriptions

Scribd, the digital distribution, document storage and book discovery platform, has announced the launch of its eBook subscription service, which will give users access to an unlimited amount of books for $8.99, including a free one month trial.

Kickstarter No-Go

The Failures of Crowdfunding; No, Kickstarter Cannot Support an Opera Company

Well, you don’t know unless you try, right? (And who knows, now that they’re getting this kind of media exposure, maybe more people will throw money their way at Kickstarter.)(Update: oops! If you go to the Kickstarter page now, a notice reads “Funding for this project was canceled by the project creator 1 day ago.”)

Social Media Etiquette

Basic Social Media Hygiene

Or, a Brand You primer.

57 Ways To Sign Off On An Email
(thanks @markhurst)

According to this article, my sign-offs are all wrong. (Using “Thanks” as a sign-off is a no-no and “Yours” is completely outdated. Back to school for me.)

(On another front, isn’t Forbes use of all initial caps in headlines annoying?)

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