Does your “About” page tell a good story?

Found this post from Amanda, who was blogging for CreateSpace.com at Book Expo America this week. The post is about “Brand You” for authors, all worth reading. But scroll down a bit, to this headline: The New “About Me”: Why Every Blogger Needs a Bigger Story. This is good material and focused on one piece of web presence—the “About” page—and as it turns out, the second most visited page at your site after your home page. So make sure it tells a good story.

Related: this “about us” page tells a good story.

Taking control of your publishing future

In a Sunday New York Times Book Review essay, “The Case for Self-Publishing,” Neal Pollack details why he is going to self-publish his next novel, Jewball. (And as he writes at Twitter: 40,000 words! My novel is now only seven thousand words shorter than The Great Gatsby, and almost as good. —@nealpollack) His main point in the article:

But for a writer like me, which is to say, most working writers — midcareer, midlist, middle-aged, more or less middlebrow, and somewhat Internet savvy — self-publishing seems to make a lot of sense at this point. Early in my career, because of some lucky breaks and a kinder economy, I was able to get advances that helped me support my family over the months it took to write a book. I haven’t been a huge best seller… . But I’ve built a modest audience and a name. Now that the advances are smaller and the technology is available, why not start appealing directly to those readers?

But basically he says don’t do this unless you’ve already built up that audience. NOT something for first-time authors as far as he is concerned. Unless of course you are a first-time author with a blog and lot of followers that you’ve building up for a while. Given the amount of time he’s invested in building his own followers, Pollack is making a bet that the number of copies of his book he can sell, be it an e-version or a limited-edition hardback, will bring in more money than what he would garner from a publisher’s advance. (And I would venture to say that part of the appeal is taking control of the whole process.)

Social media for books—and the people who read them

Ian Greenleigh, blogging at dare2comment put up a post titled: “Breathing new life into books with official hashtags.” Here’s his first paragraph:

The other day I tweeted out an idea, and quickly received a burst of encouraging responses. I was on to something. The idea I shared was that all books should have official hashtags so that people can discuss what they’re reading as they’re doing so. This would serve both authors and readers remarkably well.

I was pointed to Ian’s site from Domino Project, where they picked up the idea in this “Hashtags for books” blogpost and wherein they claim that in the future all their books will be published with an official hashtag. For instance, Poke the Box would have a hashtag of #ptbDomino and Do the Work would have #dtwDomino. (Looking at those names, though, I wonder if Domino Project is going to publish only three-word-titled books? Okay, it’s early in the game and they’ve only put out two books so far, and of course that is a ridiculously small sample from which to extrapolate, but…)

It seems that some authors have already been toying with the idea, to mixed results. But they haven’t been working with an “official” hashtag and perhaps that can make a difference. I’m looking forward to the day when books have a big hashtag and three-letter (or however many) abbreviation emblazoned on the cover. One new element for book cover designers to deal with.

hashtag WTF

(This image, taken from musformation.com, could be the official hashtag for a book called Working the Frontlines. That’s a joke, of course.)

1. People 2. Love 3. Lists

Lists are great things. People love lists. I don’t know what it is (though I’m sure someone who studies the brain could tell us), but people will read lists of just about anything. Just take your thoughts and put numbers in front of them or pile them on top of each other. Otherwise how do you explain sites like this: http://www.grocerylists.org/

You make a “to-do” list every day, probably. Without lists, the world doesn’t go round. One of the pre-eminent list makers out there is Tom Peters. (Tom and I used to work together.) He’s got lists for anything related to work. See this page.

Here’s list-making in action, shown in this blog post, “The EXCELLENCE 25: Master the Basics.” In the first iteration, each item is just one word. In the second iteration, each term is now expanded into a sentence or two. Before you know it, each of those numbered items has a paragraph or two after it and so on and so forth. Before you know it you might have a book.

People Love ListsWhich reminds me, Tom did write a series of three books based on 50-item lists in 1999: The Project50; The Professional Service Firm50; and The Brand You50 (this last I would maintain is still the best book on the subject of Brand You—I’m biased, of course, having worked with Tom on those books).

Book promotion and marketing

I’m working with some folks on promoting their forthcoming business book. During one of our discussions about what we were doing, one of the co-authors mentioned this list from Chris Brogan, what he calls An Author’s List for Social Media Efforts. I’d call it 21 Ways to Promote Your Book. It’s a great list of things for an author to do, definitely a “must start here” for anyone setting out to promote a book.

Walking Boston’s Emerald Necklace, #2

A red granite bridge designed by Shepley, Ruttan, and Coolidge, completed in 1893. Closed now to vehicular traffic. While the waters look calm, there’s a lot going on underneath. This quote found at The Heart of the City website:

When we cleared Scarborough Pond out last year, first time in fifty years, we took a lot of stuff from the bottom. Washing machines, refrigerators, TV sets, a complete set of burglar tools, sunken boats, dozens of sewer covers, golf balls by the thousands (Parks Superintendent George Boutelier, from J. Mirsky, ”Who lost the Emerald Necklace? In search of Franklin Park,” The Boston Globe Magazine, 1972).

That was nearly 40 years ago now. Wonder what has accumulated in there since.

Walking Boston’s Emerald Necklace, #1

Scarboro Pond, Franklin Park

I wanted to follow the course of the Muddy River, a body of water that rises in Jamaica Pond and makes its way the Charles River in the Back Bay part of Boston, serving as a border between Boston and Brookline for part of its course.

The Muddy River is also an integral part of Frederick Law Olmsted‘s Emerald Necklace, and since the Emerald Necklace really begins at Franklin Park (the “jewel” of the Necklace), I began my walk there. While I wanted to follow water, I didn’t initially think there was a water connection between Franklin Park and the beginning of the Muddy River in Jamaica Pond.

But there is. When Franklin Park was being designed in the 1890s, a number of Bostonians signed a petition requiring a body of water be included in the park. John Scarborough owned seven acres of land that became the pond. According to Julie Arrison, author of Images of America: Franklin Park (Arcadia Publishing), “Excavation of Scarboro Pond began in June, 1892. The pond was designed with islands for waterfowl habitats. Water in the pond was meant to come from natural sources within the park and the 851,000-gallon Hagbourne Hill Reservoir, completed in 1896.” (p. 40) She also writes, “When Scarboro Pond was built, it was engineered to be filled with eight feet of water in the summer to accommodate boats and fishing. In the winter, the water was lowered to four feet to allow the water to freeze faster and make it safer for skaters. The water was regulated from an outlet near Morton Street. John Pettigrew ordered the removal of this pumping station, which rendered the Scarboro Pond system inoperable.” (p. 29)

That pumping station was connected to Jamaica Pond by a system of pipes that were never used, so far as we know. According to The Heart of the City website, “John Pettigrew, who was Parks Superintendent in the late 1800s and early-1900s, removed the pumping station at Wards Pond because he didn’t like its appearance. As a result, not enough water could be pumped into Scarborough Pond and the water system of the Franklin Park Plan was never fully realized.”

So there was, in effect, a water connection between Franklin Park and the Muddy River. It was never used for aesthetic reasons? Hmmm. Do any pictures of this offending structure exist today? And as to what condition those pipes that were to carry water to Scarboro Pond are in today, no one knows.