Category Archives: Communication

Becoming the change I want to see

Keep Jumping Red, End Up Dead

Flickr photo courtesy of Kaputniq

My new cause is for bicyclists to stop at stop signs and red lights as if they were a motorist. In Massachusetts, and perhaps elsewhere, it’s now a law. If you go through a red light on your bicycle, you can be ticketed. I shouldn’t get self-righteous here because I’ve bicycled through many a red light in my time. But now, my feeling is that if bicyclists will stop at red lights, then car drivers might respond to them differently; rather than as pesky lane swervers, motorists might see bicycles as legitimate vehicles, almost like another car. And I think that would be helpful for all of us. I’ve got to believe that that state of affairs would help cut down on car-bike accidents. And I believe that bicyclists have to make the first move. Because they have the most to lose; car drivers are never hurt when their cars collide with a bicyclist. (Please let me know if I’m wrong on this one.) Bicyclists think car drivers should shift their attitude, but that’s not going to happen. Cars are in the majority, cars rule the road. Our society reveres cars and car transportation; bicycles and their riders are second-class citizens at best, rebels, outliers, socialists at worst.

This past weekend a group of bicyclists passed me as I was returning home from a ride. There were six of them; one of the guys was not wearing a helmet, which is just downright stupid. They moved ahead of me and then there was a red light ahead. I was trying to catch up with them, but they slowed for the light, checked that no cars were coming in the cross street, then sped through. I called out half heartedly for them to stop and then I waited for the light to change. And then, well, I just got pissed off. I don’t know what it is. Why couldn’t I just let them go on their way? I poured on the speed and caught up with them at the crest of the next hill and as I passed I looked over at the two leaders, Mr. No Helmet and his friend. “I really wish you guys would stop for red lights!” I yelled as I continued on, pedaling hard. I was sort of hoping that the next light would be red and I’d be stopped and they’d have to make their way around me in order to go through the light. But it was green.

I just kept going and then there was my left turn light ahead. It was red, though for the two travel lanes the light was green. I stopped, and I was standing there with my right foot on the pavement, when Mr. No Helmet whooshed by screaming at me, “The light is green!” as he flew down Beacon Street. His glee! He was so thrilled to be able to “get me back.” I was startled at first, then realized in that moment the folly of my ways. (Though of course I wish I had had the wherewithal to reply with some snarky remark like, “You may be stupid but at least you’re not colorblind!”)

I’m not going to get bicyclists to stop at red lights by yelling at them after they’ve gone through one. At least I could approach the discussion differently, perhaps a reserved, “Have you thought about stopping at red lights?” as I pedal along beside them. Maybe I’ll do that, or maybe I’ll just continue to stop at red lights and let the other bicyclists do what they will. Perhaps in time I’ll serve as a role model. Maybe some other bicyclist will think, “Hey, that’s a good idea.” As I slowly made my way home, it was then that I truly understood the oft-quoted line from Mahatma Gandhi: “Be the change you want to see in the world.” So for now I’ll stop screaming and just do.

But I do think of places like the Netherlands where drivers are trained to open their car doors with their right hands, reaching across their bodies, turning themselves to the left, forcing them to look back at the road, thus enabling them to see any bicyclists who might be coming their way. (I’ve been “doored” by a car driver. It is no fun. Knocked me out of commission for a couple of months and to this day I have a left shoulder problem associated with that accident.) Meaning that we could find ways to accelerate a melding of the minds between car drivers and bicyclists. Hopefully that day will come in my lifetime here in the U.S. of A.

Post script: was visiting some friends who were sitting out on their front porch last night. (It was a beautiful evening.) Got talking about bikes and red lights with this friend who has taken up biking later in life and who I often see Sunday mornings making his way home from the store where he’s just bought fresh bagels. He told me that because of my example he is now stopping at red lights and stop signs. Not always, and not consistently, but he’s doing it more and more. All I could say was, “My work here is done.”

Well, if not done, at least a beginning.

Lights, Camera, Action

Or, “Lights, Lights, and Lights.” A two-minute-twenty-second video about advantages of daylight light bulbs when making videos of yourself.

The warmth of paper

My mother recently died. This post, however, is not about her death. It’s about others’ reactions to it. My wife has a colleague who I know and who I often find irritating. No big deal, just an annoying guy. He’s smart, he’s good at what he does, but he has a habit of getting in your face a little too much at times. To be fair, he can also be quite funny.

Without telling me, my wife let him know about my mother’s passing.

A few days ago, an envelope addressed to me arrived at our house. At first—and this is how sad our world is—I thought it was one of those direct marketing appeals where they imitate handwriting on the envelope. Right? Because how often do you get a handwritten envelope these days? A few at your birthday and at the holidays, but as for the day to day, not many at all. I didn’t recognize the last name on the return address. For that matter I could barely read it, it was written in such small letters.

Turns out it is a handwritten note from my wife’s colleague. Sincere. Heartfelt. (He had lost his mother not that long ago.) And on nice quality paper, cotton fiber, watermarked, ivory in color. It’s the kind of paper you enjoy holding in your hands. It has weight. It has meaning in and of itself. And all of those qualities translate into warmth and concern.

And in that moment, as I read his words, I realized I had to totally revise my thinking about him. I’ll forgive his brashness, his aggressiveness. Just because he took the time to write a handwritten note. On good paper.

(The image above is a picture I took of part of the letter. The actual color does not translate into the photo, unfortunately.)

Speaking soon?

Mark Hurst, from "What Matters Now"

Looking through some e-books for some ideas on look and feel, I came across this page in What Matters Now, a pdf compilation of one-page statements from dozens of folks and compiled by Seth Godin and his team. It originally came out in December, 2009 and is available over here. I liked what Mark Hurst had to say about preparing for a talk. Click on the image above to see a readable version of the slide. An excerpt below:

A few weeks before the event, when you start preparing the talk, write out everything you spend your time doing—professional work, side projects at home, everything.

Now pick the one thing you’re most excited about.

Now consider: why is that so important to you?

Design your talk from that point, as if you started by saying, “My name is X, and I’m passionate about XYZ because…”

There’s lots of other good ideas in the 82-page booklet as well.

Speaking of Mark, here’s an interview I conducted with Mark about his book, Bit Literacy, over at tompeters.com in 2007. (That sounds like a lifetime ago…)

Twitter: @markhurst

Speaking to and engaging with

These days, if you’re an author, you’re a speaker. (That notion definitely pertains to business authors and probably most non-fiction authors as well. Fiction authors, well, not yet, though I know a writer of young adult novels who makes most of his income speaking.) And if you’re going to speak, you want to connect; and one real good way of making a connection is to get the audience involved beyond just sitting in their chairs. Here’s a link to Nick Morgan’s podcast about how to engage your audience when you’re giving a talk. And he doesn’t mean Q & A. (As he says, that’s so 20th century.) Well worth listening to. Eight minutes; four ways to get audience to do more than just listen. (Nick is an author, communication theorist, and coach. If you’re going to speak, and I think we’ve already ascertained that you are, you should check out his website: publicwords.com.)

One way to engage your audience not covered by Nick is singing. I recently attended a book reading at the local Brookline Booksmith for Caitlin Shetterly who read from her book Made for You and Me: Going West, Going Broke, Finding Home. After she finished reading, she handed out photocopied lyrics to Woody Guthrie’s “This Land is Your Land,” and asked us all to sing along. She references the song in her book, but the version we sang included a more political verse about private property that did not make it into the popular version that we all know so well from our grade-school days. To sing along with friends, neighbors, and book lovers was really phenomenal—and completely unexpected, thus memorable. How many book readings that you’ve been to have stuck in your mind? Not many, I’d guess. Want to have a memorable speech, talk, book reading? Engage with your audience.

Information from wikipedia about “This Land is Your Land.”

Does your “About” page tell a good story?

Found this post from Amanda, who was blogging for CreateSpace.com at Book Expo America this week. The post is about “Brand You” for authors, all worth reading. But scroll down a bit, to this headline: The New “About Me”: Why Every Blogger Needs a Bigger Story. This is good material and focused on one piece of web presence—the “About” page—and as it turns out, the second most visited page at your site after your home page. So make sure it tells a good story.

Related: this “about us” page tells a good story.

Social media for books—and the people who read them

Ian Greenleigh, blogging at dare2comment put up a post titled: “Breathing new life into books with official hashtags.” Here’s his first paragraph:

The other day I tweeted out an idea, and quickly received a burst of encouraging responses. I was on to something. The idea I shared was that all books should have official hashtags so that people can discuss what they’re reading as they’re doing so. This would serve both authors and readers remarkably well.

I was pointed to Ian’s site from Domino Project, where they picked up the idea in this “Hashtags for books” blogpost and wherein they claim that in the future all their books will be published with an official hashtag. For instance, Poke the Box would have a hashtag of #ptbDomino and Do the Work would have #dtwDomino. (Looking at those names, though, I wonder if Domino Project is going to publish only three-word-titled books? Okay, it’s early in the game and they’ve only put out two books so far, and of course that is a ridiculously small sample from which to extrapolate, but…)

It seems that some authors have already been toying with the idea, to mixed results. But they haven’t been working with an “official” hashtag and perhaps that can make a difference. I’m looking forward to the day when books have a big hashtag and three-letter (or however many) abbreviation emblazoned on the cover. One new element for book cover designers to deal with.

hashtag WTF

(This image, taken from musformation.com, could be the official hashtag for a book called Working the Frontlines. That’s a joke, of course.)

1. People 2. Love 3. Lists

Lists are great things. People love lists. I don’t know what it is (though I’m sure someone who studies the brain could tell us), but people will read lists of just about anything. Just take your thoughts and put numbers in front of them or pile them on top of each other. Otherwise how do you explain sites like this: http://www.grocerylists.org/

You make a “to-do” list every day, probably. Without lists, the world doesn’t go round. One of the pre-eminent list makers out there is Tom Peters. (Tom and I used to work together.) He’s got lists for anything related to work. See this page.

Here’s list-making in action, shown in this blog post, “The EXCELLENCE 25: Master the Basics.” In the first iteration, each item is just one word. In the second iteration, each term is now expanded into a sentence or two. Before you know it, each of those numbered items has a paragraph or two after it and so on and so forth. Before you know it you might have a book.

People Love ListsWhich reminds me, Tom did write a series of three books based on 50-item lists in 1999: The Project50; The Professional Service Firm50; and The Brand You50 (this last I would maintain is still the best book on the subject of Brand You—I’m biased, of course, having worked with Tom on those books).

Book promotion and marketing

I’m working with some folks on promoting their forthcoming business book. During one of our discussions about what we were doing, one of the co-authors mentioned this list from Chris Brogan, what he calls An Author’s List for Social Media Efforts. I’d call it 21 Ways to Promote Your Book. It’s a great list of things for an author to do, definitely a “must start here” for anyone setting out to promote a book.

The (loss of) (the inadvertent) kindness of strangers

Old-style parking metersIt seems that my town of Brookline, MA, is going to replace its coin-only old-style parking meters with the new “buy your time from a central machine and apply sticker to car window” or “pay and display” kind of meters. Modernization, I suppose. (The meter maids will keep their jobs, though.)

We get the convenience of paying with a credit card—not having to worry about carrying quarters around with you—but the downside is you now never get any “free” time. With the old parking meters you might pull into a spot and find that the person who was there previously had put in too much money. A gift, in essence. The (inadvertent) kindness of strangers. But a gift nonetheless; a surprise. Free time.

But that only happened because the “time” remained with the machine. Now the time—in the form of a piece of paper with the amount of time you’ve purchased—stays in your car. When you drive away, you take the time with you. Now there’s no chance of stumbling on to someone else’s leftover time. And that’s a shame. Of course, the main upshot from the point of view of the town is that they increase revenue since no one gets any free time any longer. But at what cost?

And I’m not entirely certain about the convenience. Yes, you don’t have to cart around change, but now you have to walk to the machine to get your slip of paper and then come back to your car and attach that to your window. Moreover, as a meter maid told me, “these new machines break down all the time. So you might have to walk way over there to find one that is working.” (On a side note, she was a very friendly meter maid, talkative, smiling, and chatty. She clearly didn’t let people’s views of meter maids bother her. She was having a good time.)