Book promotion and marketing

I’m working with some folks on promoting their forthcoming business book. During one of our discussions about what we were doing, one of the co-authors mentioned this list from Chris Brogan, what he calls An Author’s List for Social Media Efforts. I’d call it 21 Ways to Promote Your Book. It’s a great list of things for an author to do, definitely a “must start here” for anyone setting out to promote a book.