I’m not a doctor, I only play one on TV

Yesterday I got spam from “Lloyd (Ari’s assistant)” and I’m pretty sure this is the first time I’ve gotten an email from a TV character. Not the actor playing the character. But the character, the fictional person. And not only that, it’s not the main character. Ari is the talent agent on the HBO show Entourage. And Lloyd is his assistant. Or was, I’m not sure where that situation is at the moment. But you’ve got to stop a moment and think about why the spammer used that particular construction. It is true that the spam is for a a site called CinemaTalent.com, which may or may not be a valid talent agency. But I’m more interested in how they’ve sent the email. Why not just use Ari’s name, since he is the agent in the show? Or would that just be too unbelievable? Do the authors think that people are more likely to respond to the fictional assistant than to the fictional agent? Or is it that the combination of the two fictional names somehow draws us in but cancels out the absurdity of it at the same time, like a double negative? Or is it that the people the spammers are trying to attract have already lost touch with reality and think that getting an email from a fictional TV character is normal. Suspension of disbelief turned permanently on?